DVRs are slowly killing TV advertising. With more and more people skipping commercials that pay the networks to create great shows, companies have had to get creative in their marketing to reach large audiences.
Traditional advertising relies on creating clever advertisements through traditional media outlets like Television, Newspapers, and Billboards. These have been a staple of the industry for nearly a century. Now with the growth of online advertising and other media, companies have many options to advertise and grow their revenue.
Or as some companies do, skip advertising altogether.
Take for an example the nutritional supplement company Kyäni. They sell supplements that compete with the vitamins you see advertised on TV. Companies like Proctor & Gamble spend millions on ads for their vitamin lines you see attached to your favorite shows. Kyäni may not be as large as P&G, but they can compete globally by skipping the retail advertising model and going directly to the consumer.
By offering consumers an incentive to refer the product to their friends, Kyäni can offer a small referral bonus or commission for every new product referred by a customer of theirs.
This model is also known as direct sales. Selling directly to the consumers and skipping advertising, stores, retail merchandising, wholesale markup, & etc, gives companies like Kyäni a price advantage over their competitors. They are not alone in this. Many of your favorite products are sold through direct sales.
Here are a few other products you can buy direct and potentially earn a referral bonus for:
- Essential Oils
- Cleaning Products
- Skin Care Products
- Scented Candles
- Health foods
- Internet services
- Personal Care Products
- Nutritional Products
- Organic Products
Almost anything you can find at your local Walmart or grocery store can be purchased through a direct sales company and shipped to your home just like shopping on Amazon.com.