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TV Watch Launches “Parents Say kNOw” Campaign
New Initiative to Offer Parents Support with Children’s Television Viewing
(May
6, 2010) – Parents have overwhelmingly decided that they, not the
government, should be in charge of what their children see on
television. TV Watch believes that empowering parents is important to
ensuring children view shows consistent with their age, values and
culture. At the same time, recent data from the Kaiser Family
Foundation suggests most youth have no rules about how much time they
can spend with the television. The TV Watch campaign is intended to
raise awareness about the options parents have.
The
“Parents Say kNOw” campaign encourages parents to KNOW the
ratings which help them make informed decisions and are associated with
every television program. It also encourages them to KNOW the tools,
whether it’s the V-chip built into the television or other blocking
technologies.
TV
Watch Op-Ed: Parents hold the key
By: Jim Dyke, Executive
Director
The Houma Courier
(November
4, 2009) - It is that time of year again.
Parents
are finally settling into a new routine of carpool lanes, packing
lunches and after-school activities.
Our
youngest are settling into first grade, going to school a full day
instead of a half and learning words instead of letters. The older ones
are reconnecting with friends and having new life experiences each day.
TV
Watch Launches “Parent-To-Parent” Education Campaign
New School Year+New
Television Season=NEW RULES
(September 25, 2009) - All across the country, families have been
settling into a new school year, adjusting to new schedules, new
classes and new daylight hours. As this school year also
corresponds with a new television season, TV Watch is launching
“Parent-to-Parent,” a campaign to raise awareness with parents about
the information and technology they have to ensure their children are
viewing television programs consistent with their age, taste and value.
TV
Watch Announces Launch of TV Control
TV Watch Anuncia
Lanzamiento de TV Control
(July 28, 2009) - As a part of a sustained effort to promote the use of
content ratings and parental controls, TV Watch is launching “TV
Control,” a Spanish language section of the TV Watch website to make it
easier for the more than 12.6 million Hispanic households in the U.S.
with televisions to take advantage of the existing tools to manage
their families’ TV viewing.
TV
Watch Launches New V-Chip Campaign
By: John Eggerton
Broadcasting
& Cable
(May 21, 2009) - TV Watch has launched a new campaign promoting the
V-chip/TV ratings system.
Spring Clean Your TV includes a promotional video and Web site for
parents who want to "insure that the content coming through the TV is
appropriately clean."
“Studies show that the time children spend watching television
increases 150 percent this time of year," said TV Watch Executive
Director Jim Dyke announcing the campaign. "We at TV Watch want to make
sure parents are empowered to take control over what is seen during
that time."
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